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Home Lifestyle Clothing retailers, fashion brands urge followers to stand against racial injustice amid...

Clothing retailers, fashion brands urge followers to stand against racial injustice amid George Floyd protests

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Quite a lot of high-profile clothes brands and fashion retailers are urging their followers to take motion, donate, or stand against racism and injustice amid nationwide protests within the wake of George Floyd’s loss of life.

Macy’s, the Hole, Adidas and Asos had been among the many dozens of corporations to share such sentiments on social media over the weekend, with lots of them hashtagging their posts with #BlackLivesMatter.

A Macy's location in Manhattan's Herald Square is covered with boards to prevent any damages from potential George Floyd protests.

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One of many earliest and strongest of those messages got here from Nike, which launched a minute-long advert on Friday encouraging viewers to “be part of the change.” The model’s advert, which featured solely textual content on a clean black display screen, urged viewers to “Don’t Do It.”

“Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us,” learn the message, which was additionally shared with Nike’s 113 million Instagram followers. “Do not make any extra excuses. Do not assume this does not have an effect on you. Do not sit again and be silent. Do not assume you possibly can’t be a part of the change. Let’s all be a part of the change.”

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The CEOs of each Macy’s and Nordstrom additionally condemned the violence that resulted within the deaths of not solely George Floyd, however Ahmaud Arbery and Breonna Taylor, with Macy’s CEO Jeff Gennette saying the crimes “must be brought to justice,” and Pete and Erik Nordstrom writing that this type of “disregard for basic human rights … has no place in our communities or country.”

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Different widespread retailers and brands, together with Asos, Forever 21, Revolve, Levi’s, Adidas and Puma expressed related sentiments on social media, with some hashtagging their posts with #BlackLivesMatter or #JusticeForGeorgeFloyd. Gap Inc., too, had confirmed it had donated $250,000 on behalf of its brands (Hole, Previous Navy, Banana Republic, Athleta) to help the NAACP in addition to Embrace Race, a nonprofit group aiming to “raise a generation of children who are thoughtful, informed, and brave about race.”

The fashion editors behind such publications as Vogue, Elle, Harper’s Bazaar and W Magazine used Instagram to share their very own messages of solidarity with followers, too.

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Protests over the loss of life of George Floyd started erupting in cities throughout the nation final week, after Minneapolis police officer Derek Chauvin was filmed kneeling on Floyd’s neck for a number of minutes whereas Floyd repeatedly said that he was unable to breathe. Floyd died quickly afterward.

Chauvin and three different officers had been fired Tuesday in reference to Floyd’s loss of life. Chauvin was additionally arrested and charged with third-degree homicide on Friday, although a lawyer for Floyd’s household is hoping to improve the costs to embrace first-degree homicide. If convicted for the present expenses, Chauvin faces greater than 12 years in jail.

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